Yahoo has announced that it will no longer be allowing end-users to log into their services using Google or Facebook log-in ID’s. Is this the beginning of the end for the open ID era? Users who currently participate in Yahoo’s fantasy leagues such as the NCAA basketball tournament “Pick Em” Platform will need to create a Yahoo ID in order to have access. Which will eventually be the case for all of Yahoo’s services. For many this news is somewhat disheartening because it is just one more account they have to manage. For more info, browse here.
Over the past decade we have seen Google and Facebook grow into enormous companies that have replaced many of the services people used to rely on Yahoo for. For instance, yahoo chat rooms and instant messenger has been replaced by in browser chat services in Gmail, Google Hangouts, and Facebook Chat. This replaces the need to download a separate application just for chatting, although most of these do have an external app that can be downloaded if the user prefers.Yahoo is making this change because they feel they have much more to offer consumers than is realized. Another popular service that yahoo owns is Flickr. Users who currently log in with their Google or Facebook account will need to create a yahoo account to use these services.
Although people use Facebook and google, many of the things they like are link to Yahoo, such as news. It is no different than Google disallowing members to pay for items on the Google Play store with PayPal.
The company is planning to release a number of new products and features in the coming year including new apps and websites. In addition, they will be updating their existing products to make them more user friendly and compatible with new operating systems and browsers. They are attempting to focus more on revenue from things such as their fantasy pick platforms instead of search engine and add revenues which fell in 2013, despite the increase in overall traffic.
This begs the question, what will happen to Yahoo without the inadvertent support of Facebook and Google? Will we see the company come back and re-build what was once one of the most widely used services on the internet or will they fail and end up going under like so many other past www dot giants? Another question of great debate and controversy is whether or not Yahoo will report to the government like Facebook does. Privacy on the internet has become of great concern for end-users and many have deactivated their Facebook accounts in retaliation against the overwhelming invasion of their privacy. If they do, it might mean the end of Yahoo altogether, on the other hand, not reporting could mean more traffic and users than the company has seem in several years. It almost seems that not reporting would be the best way to go and would be a major advertising vantage point for the company that could bring in much needed revenue.